Independent Brand Development & Placement

Future Group is proud to be an independent Hospitality Management Company with 30+ years’ experience in the Luxury Villa Management and Tourism Industry. Our first Signature Luxury Villa Holiday Brand goes by the name – WhatsOnGreece.com and our first Beachfront Boutique Lifestyle Hotel, under the Brand – AreteLifestyleHotel.gr

Our process begins with a deep dive into your business goals, target audience, cultural context, and your vision as founders. Building a Hospitality Brand on this strong foundation then allows us to craft a compelling story through bespoke visuals and messaging. We craft brand identities that are impactful and built to last.

BRAND DEVELOPMENT PROCESS
• Define Your Target Audience
• Conduct Market Research
• Develop Your Brand Identity
• Create Your Messaging
• Build Digital Media Presence

We see your brand as the centrepiece that complements and enhances your marketing strategy, paving the way for sales success. As an agency specializing in real estate, we take the time to really understand what makes your real estate offering special. We then take those unique selling points and weave them into a brand identity that’s both cohesive and compelling. We achieve that by creating visuals built on the principles of contemporary design and strong storytelling. Thanks to our decades of experience in real estate, our branding and marketing services blend industry-specific know-how with strategic thinking and a knack for timeless design. We’re here to build a brand that serves your long-term needs and makes all your other marketing efforts twice as effective.

BRAND POSITIONING
1. Audiences & Personas
2. Perception Map & Key Traits
3. Competitive Positioning
4. Positioning Statement
5. Unique Value Proposition

The last piece of and the most crucial is your Brand Collateral. We specialise in creating eye-catching collateral design that is tailor-made to every aspect of your Brand Identity. We understand the importance of making a good first impression, and our marketing collateral will help you do just that, driving sales and establish you as a leader in the Luxury Hospitality Market.

PRINTED COLLATERAL DIGITAL COLLATERAL
• Brochures Social Media
• Business cards Website
• Signage Videos
• Menus Internet Ads
• Welcome Books Digital Campaigns